Far from going out of 
business, American oil companies have stunned their global rivals by 
maintaining or even adding production as U.S. prices nose-dived.
        
          
            Photo: 
          
          Getty Images
        
      
By
              
                  Russell Gold
When oil prices started to edge down a year ago, most energy mavens thought the drop would be small and short-lived. 
Instead,
 the price of crude has plunged by almost 60% from its 2014 peak—and 
suddenly looks likely to stay low for months and maybe years to come. 
The reason: In the global battle for market share, nobody has backed 
down. Nobody has even blinked. Not Saudi Arabia, not the U.S., and not 
even troubled producers from Russia to Iraq. Everyone who can seems 
locked into pumping as much oil as possible.
Far from going out 
of business, American oil companies have stunned their global rivals by 
maintaining or even adding production as U.S. prices nose-dived from 
$100 a barrel to $70 late last year to, as of Thursday, just above $40. 
Even more surprisingly, the Saudis have actually increased their 
production in the face of falling prices, in what analysts say is a 
pre-emptive effort to keep competitors like Iraq from stealing customers
 in Asia.
The result is the energy-industry version of trench 
warfare, with producers all trying to gain an inch of market share no 
matter the cost. And it is producing winners and losers around the 
world, luring American drivers into gas-guzzling pickup trucks while 
sending the Venezuelan economy into chaos. 
“Everyone is in the mode of, ‘Oil prices are down and I need to 
produce as much as I can to make up for it,’” said Jamie Webster, a 
senior director at IHS Energy, an energy consultant. “That makes lots of
 sense on a micro level, but on a macro level it brings us to the 
situation we are at right now.”
Crude-oil markets were mixed on 
Thursday, as the price of a barrel in the U.S. inched up to $40.94, 
while the price of a barrel in Europe fell to $46.19. The price of 
gasoline in the U.S. fell slightly to $2.65 a gallon, from $3.44 a year 
ago according to AAA, and there were stations in 12 states selling 
gasoline for less than $2.
Until last summer, global oil prices 
had been relatively stable, shedding their historical volatility to 
trade slightly above $100 a barrel for a few years.
But behind the scenes, the U.S. oil boom was unsettling things. Using
 horizontal drilling and hydraulic fracturing, drillers found and pumped
 millions of new barrels of oil. 
Meanwhile,
 global demand for oil appeared to soften, and prices began to weaken, 
too. Saudi Arabia faced a choice. It could cut production to prop up 
global prices, which would allow Iraq and others to snap up market share
 in Asia. Or it could maintain its output, even if that meant 
oversupplying global markets and pushing down prices even more.
But
 recently, the country has done something even more unexpected: it has 
opened up its wells. Last fall, at the time of the meeting, the Saudis 
were producing 9.6 million barrels a day. Last month, it was 10.4 
million barrels. OPEC, which no longer dictates production quotas for 
its members, has a 30-million barrel a day output target that it 
routinely exceeds. 
At the same time, another OPEC member, Iraq, 
also ramped up production. Losing ground to ISIS fighters in the north 
of the country didn’t have a meaningful impact on its crude-exporting 
facilities in the south. Output rose from 3.4 million barrels a day in 
November to 4.1 million barrels last month.
Despite predictions, U.S. shale producers didn’t panic—and neither 
did their bankers. Instead, they focused on lowering the cost of 
producing oil. Service companies cut their prices to keep their crews 
working. The pace of U.S. oil growth slowed 
but only showed signs of flattening in May. 
 
U.S.
 output may now be starting to fall, but many companies are still 
increasing production. Some are cagily refusing to disclose their 
drilling plans, perhaps hoping that others cut back first.
“It is hard to make a sensible outlook for next year,”  
Occidental Petroleum Corp.
 Chief Executive  
Steve Chazen told investors earlier this month. “With the volatility of the prices, we are loath to say exactly what we are going to do.” 
 
From
 Moscow to Mexico City, governments are struggling with declining oil 
revenue. Venezuela is suffering from triple-digit inflation and an 
economy that the International Monetary Fund sees contracting 7% this 
year.
“We’re battling an economic war against the fall in oil prices,” President  Nicolás Maduro
 said in a televised address Saturday. Earlier this month, the leftist 
leader said he was campaigning for an emergency meeting between OPEC and
 Russia to rescue oil prices.
Oil producers such as Egypt, 
Angola, Gabon and Indonesia have cut domestic fuel subsidies as 
crude-oil export revenue has tanked. 
In corporate boardrooms, 
falling oil prices have led companies to reconsider some of the complex,
 expensive oil projects that looked feasible in an era of $100 crude. 
They
 have suspended work on $52.9 billion worth of deep-water projects that 
could tap 2.8 billion barrels of oil, according to an analysis by Rystad
 Energy in Oslo. They also pushed back $47 billion in oil-sands projects
 holding 8.2 billion barrels.
The International Energy Agency, a 
global watchdog formed by advanced economies, recently said it expected 
global demand for oil to grow “stronger than anticipated” next year.
But
 as the IEA forecast was released, China’s central bank devalued its 
currency amid growing apprehension that the giant Asian economy was 
slowing. Its increasing thirst for crude helped drive up global demand 
and prices for the past few years.
Another wild card is Iran. If 
sanctions are lifted under a nuclear agreement, Iran is expected to 
increase its oil exports. This could add even more supply to a world 
struggling to absorb current production.
—Summer Said, Drew Hinshaw and Kejal Vyas contributed to this article.